













Webflow Conversions Optimization
Continuous A/B testing
UX iterations in Webflow Optimize, measured in Webflow Analyze.
Webflow AEO
Structured content
Internal linking
Schema/entity signals
“Answer-ready” pages
Webflow Governance System
Tracking QA
Forms
Routing
CMS hygiene
Speed
Component system—so tests don’t break


Diagnose
(analytics + recordings + funnel + AI visibility check)
Prioritize
(ICE scoring / business value)
Ship experiments
(design + dev + QA fast)
Measure + iterate
(weekly learnings, monthly roadmap)
Experiment backlog
Live tests shipped
Reporting dashboard
Decisions (keep/kill/scale)
Frequently Asked Questions
Do I need user consent to record sessions under GDPR?
Yes. If you operate in the EU or serve EU users, you must obtain explicit consent before loading session recording scripts. Use a consent management platform (CMP) like Cookiebot to manage this. Also ensure that sensitive fields (passwords, credit cards) are automatically masked.
What is the difference between a rage click and a dead click?
A rage click is when a user rapidly clicks the same element 3+ times because they expected something to happen but nothing did. A dead click is when a user clicks an element that has no function at all. Both indicate UX problems that need fixing.
Will session recording tools slow down my Webflow site?
Modern session recording tools like Microsoft Clarity and Hotjar use asynchronous loading, which means they do not block your page from rendering. The performance impact is typically under 50ms. Test your site speed before and after installation using Google PageSpeed Insights to verify.
Is Microsoft Clarity really free with unlimited recordings?
Yes. Microsoft Clarity is completely free with no session limits, no user limits, and no hidden paywalls. It includes heatmaps, rage click detection, and dead click identification. The only trade-off is that it has fewer advanced filtering options compared to paid tools like Hotjar.
How many session recordings should I watch before making changes?
Watch at least 10 filtered sessions per page before drawing conclusions. One session is an anecdote. Five sessions start to show patterns. Ten sessions give you statistical confidence that you are observing real friction, not outliers.
Pavel is a skilled and ambitious product manager and web designer. He consistently demonstrates his ability to empathise with customers and creates the best solution tailored to their needs. He is dedicated to go the extra mile in every project. Pavel is a pleasure to work with due to his clear communication and attentive listening skills. I know him as someone that thrives in dynamic environments and quickly adjust to new challenges and requirements. I am confident he will continue to achieve success in his future endeavours.
How was it before? Before working with Karpi Studio, our website was fragmented and difficult to manage. The blog was hosted separately, page creation was developer-dependent, and technical SEO performance was poor. We lacked consistency and scalability across our web presence. How was the collaboration? Pavel and his team at Karpi Studio brought clarity and structure to our entire web ecosystem. They implemented a robust design system, migrated our blog into a unified Webflow build, enabled scalable CMS architecture, and gave us the tools to run A/B tests and optimize performance. Most importantly, they made it possible for our marketing team to launch new pages without engineering support. How did Karpi Studio help your success? Their work gave us full control over content, dramatically improved our SEO (+3,700% monthly organic visits), and helped align our brand with the scale of our product. The system Pavel implemented became a core part of our growth stack. Would you recommend Karpi Studio? Absolutely. If you’re looking to scale fast, maintain brand consistency, and give your team superpowers without adding dev overhead — Karpi Studio delivers.
if someone can do it right, that's Karpi Studio. Complex projects are your forte.
Pavel Karpisek is certainly an excellent choice - highly experienced, motivated, collaborative and pleasant to work with.
I discovered Karpi Studio through another fellow company's referral. Our collaboration started with a simple, but efficient, word of mouth recommandation from a satisfied customer. Back in 2021, I wanted to refurbish our website going from a trivial web hosting platform to a new website containing more elements from our branding, with a modern and clean look, but most importantly for which we could have more control over the structure and overall design. I contacted Pavel through his website because, in addition to the referral, I was really impressed by the work that him and his team were providing. Very collaborative and talented, I strongly recommend Pavel's work.
Excellent communication, impeccable workflow, highly professional, and a complete pleasure to work with. Karpi Studio are THE guys for Webflow design and development projects and we will certainly be working together in the future.
I really enjoyed working with Karpi Studio and I recommend them to everyone that needs skilled and communicative designers and Webflow developers, regardless of the size of the project.
I have worked with Pavel on setting up the infrastructure systems for Liberland and I was consistently impressed by his drive for results, goal oriented time management and work ethics. Pavel has come up with innovative solutions in chaotic project conditions and within a short time succeeded to lay structure and achieve real base line achievements. As an example, an upgrade of the web page and the associated back-end database that had been discussed for years, was re-hauled within a few months after he joined the team. Pleasure to work with Pavel.
Pavel has been tremendous support for our Liberland IT project, in fact, the backbone of the project. An excellent team leader, IT expert, a real joy to work with. Pavel is a good listener, takes instructions and execute the plan in a timely manner. A real joy to work with.
They created something amazing and the process enjoyable. I will work with Pavel’s team on a new project in the future and I recommend you to do it as well.
Karpi Studio has been absolutely fantastic right from day one. They translated our vision for our client's project perfectly, creating a high-quality site with Webflow with all the necessary aspects. Really happy to have chosen Webflow, really happy with the result, and really happy to have chosen to work with the Karpi team.
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